This artcile present the complexity of this subject between digital platfomrs, data, privacy and competition.
Also it really present the implaction taht future digital platform will have to face, but the link between all those implictaion is the trust of theit sutormers. Indeed, they will have to gain trust of their customers to keep them and make shure tehy don't feel like all their data is goign to be misused.So to face this uge insecurity they will have to concentarte on a deep and clear transparency and on privacy.
They also way have to invest in high security systems to reassure their customer and potentially shareholders. To keep their company valuable they will have to explore new business model, advertisement