Objectifs du cours/Learning objectives:
The world and its challenges demand a new
breed of professionals—those who are trained to drive innovation, no matter
the situation, industry, or problem. Design Thinking is a process pioneered
at the IDEO and the Stanford d.school. This process draws on methods from
engineering and design and combines them with ideas from the arts, tools
from the social sciences, and insights from the business world
Design thinking is a method of applying
creativity to come up with novel solutions to tough problems. It's the
process of immersing yourself in a problem space, thinking creatively around
pain points and opportunity areas, then iteratively prototyping totally new
solutions. Focused on listening, user empathy, whole-brain thinking,
collaboration, and experimentation, design thinking can be applied within any
team and in any field—from architecture and design to healthcare and product
development. This intensive course delves into the fundamentals of this
creative approach by immersing you in dynamic discussions, relevant readings,
and team exercises. Throughout the course, students learn how to empathize
with the needs and motivations of the end-users, come up with a large number
of ideas for solving a problem, hone in on the right value proposition, and
start to prototype a new offering.
This
course will be taught in an Active Learning model, with intensive and
mandatory presence to each of the sessions; no exceptions can
be granted. You may not arrive late or leave early. The course is delivered in a hybrid format: combining virtual synchronous, asynchronous, and in-classroom lectures.
Students will work on different design
challenges for products and services. Students start in the field, where they
discover the needs of the target audience. They then iterate ideas on teams
to develop a range of promising possible solutions, create rough prototypes
to take back out into the field, and test with real people in the target
audience.
The course will be teamwork-oriented, but
students will also complete readings and independent activities that support
the group work and ensure individual depth of knowledge.
·
Define Creativity and Innovation
·
Recognize the significance of innovation
·
Discuss both individual and contextual factors that are linked to
creativity
·
Discuss key concepts and principles that guide innovative practices
·
Examine approaches to innovation practiced by various organizations
·
Discuss the need for and significance of adopting a design thinking
mindset
·
Expose students to the design process as a tool for innovation.
·
Explain the fundamental principles that guide design thinking
·
Explain design thinking practices and their applications
·
Describe the design thinking process
·
Apply the design thinking principles and process
·
Develop students’ professional skills in client management and
communication.
·
Provide an authentic opportunity for students to develop teamwork and
leadership skills.
Compétences managériales/Managerial competencies:
1. Students develop a strong understanding of
the Design Process and how it can be applied in a variety of business
settings
2. Students learn to research and understand
the unique needs of a company around specific challenges
3. Students learn to build empathy for target
audiences from different “cultures”
4. Students learn to develop and test
innovative ideas through a rapid iteration cycle
5. Students learn how to create physical
prototypes / a visual representation of an idea
6. Students develop the willingness to take a
risk and the ability to deal with failure
7. Students develop professional
communication skills such as interviewing and crafting professional emails
8. Students learn to take ownership of the
quality of their work and final products
9. Students understand their duty to maintain
ethical standards in product and strategy design.
10. Students understand the long term impact
of design decisions
11. Students develop self-awareness of
personal leadership style and how to effectively work as a member of a team
12. Students develop communication skills
necessary to facilitate high performance team formation and maintenance
(e.g., leveraging the skills and abilities of all team members, valuing
cross-disciplinary
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