Start-ups decrease investment in fields such as internet retail, internet
software or social/platform software can be explained by how big companies react on the market. It’s now more and more complex to innovate, enter new market or offer new products because every time a start-up does it or try to do it, big tech companies are wondering if it’s best for them to let the start-up grow on the market, or just buy it and start investing in it or even just buy it and let it die. The main issue that these big tech companies are so powerful and have almost monopolized the market that they can do whatever they want, and start-ups or new companies can’t do anything about it. Or even worst, now that start-ups and new companies know about it they will just stop or just not start a business in this area because they know what the other big are capable of. It’s what is called the “kill zone” and It’s a real danger for the market by stopping or refraining innovation.