Digital marketing course summary
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Definition and Benefits: digital channels (search, web, social, email, mobile) used to promote products/services, offering global reach, real-time ROI tracking, cost efficiency, and audience personalization.
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Core channels:
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SEO: organic optimization (On-Page, Off-Page, Technical).
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PPC: paid advertising models (CPC, CTR, Conversion Rates).
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Social Media (SMM/SMO): organic and paid engagement across social platforms.
- GEO
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Content Marketing: Creating valuable content (blogs, videos) to drive trust and leads.
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Email Marketing: Targeted newsletters, promos, and automated drip campaigns.
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Affiliate / Mobile marketing: commission-based promotion, SMS, and app push notifications.
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Analytics and performance: tracking key KPI`s (Traffic, Leads, Sales, Engagement) using analytics tools (Google Analytics, Social Insights) to optimize ROI.